Funded by: Bill and Melinda Gates FoundationCollaborators: Suparna Kalghatgi
Role: Design Lead - Design Research, Service Design, Graphic Design, UI/ UX Design, Marketing



Above: Many small cards with tips for improved breastfeeding practices based on clinical evidence.

Above: Developmental Milestone Reports created for different babies based on their assessments (Ages and Stages Questionnaire, Third Edition). Original template designed by Sailee Adhao

Above: Steps and variations of infographics created before reaching the final (larger) Transition to solid foods infographic. It had to be tested and validated thoroughly before sending it to parents so that there were no misunderstandings

Above: Infographics explaining steps to care for different types of rashes

Above: Infographics about breastfeeding practices and lactation tips

Above: Infographics explaining hygiene practices that new parents can follow.

Above: Details of the Preemie page created for desktop and mobile.

Above Right: Variations of some of the mockups for showing the features and conversations that parents have with the BabyOnTrack clinical team.

Above: Exploration for a new method of navigation on the website based on the baby's age group and the issues faced. Each pink bubble worked like a button and the blue bubbles in the same line corresponded to the problems faced based on the age the baby was. This was implemented in order to make the flow of information simpler

Above: Brochure about the BabyOnTrack service for clinicians

Above: Coupons for Mothers Day for old and new customers interested in the service plans

Above: Standee summarising the BabyOnTrack service used during conferences and medical events
